Parallels between B2C and B2B products: Iterating & launching the right way

At Aspiro, Nikita Bier is one of our favourite thought leaders.

As a founder, he pioneered a modern-day B2C growth playbook pinned on rigorous early product iteration, resulting in two stellar exits (tbh to Facebook, and Gas to Discord soon after).

He recently Tweeted his take on how
- B2C consumers now rarely give newly launched apps a second look, and weak over-exposure kills virality.
- Founders can avoid this by phase-testing product with early adopter cohorts.

So in nutshell, you anchor down on what is in limited supply, and iterate on the rest.

We can draw a similar lesson for B2B founder-led sales.

For B2C founder-led growth

Identify a lucrative cohort of early adopters. (Anchor down ⚓)

Then iterate your product to unlock user stickiness. (Re-align growth lever 📐)

For B2B founder-led sales

Identify a valuable use case. (Anchor down ⚓)

Then iterate your ICP to unlock repeatable dollar-driven usage. (Re-align growth lever 📐)

It is counterintuitive, but to achieve B2B PMF esp. in the era of AI SaaS, hard ICP pivots are actually a feature, not a bug.