Find B2B Customers that Pay Eagerly and Repeatably with Founder-led Sales
Replace random acts of GTM and warm connects with evidence-driven sales experiments. Get in front of the right customers within 8-12 weeks.
# Product
How does it work?
Step 1 Start with Hypothetical Customer Profiles (HCPs)
Describe where you find your potential customers by creating Hypothetical Customer Profiles (HCPs).
π Segment HCPs using testable attributes such as Industries, Verticals, Company Size etc.
π Create Buyer Personas within each HCP.
π Get actionable feedback to sharpen HCP definition.
Step 2- Identify Highly Relevant Leads
Focus on a limited set of high quality leads that fit your latest HCP definition. Land sales discovery calls with them.
π Enrich Map leads to different segments inside your HCP.
π Import leads from CRM, CSV file(s) or create from scratch.
π Request a lead database integration or leverage our specialized data vendors.
Step 3- Run Experiments to Validate HCP
Get call-prep pointers. Leverage your call logs to eliminate irrelevant customer segments and move from HCPs to ICPs (Ideal Customer Profile).
π Battle-test your Assumptions: Validate up to 2 CP attributes at a time.
π Leverage your Founder Strengths with high fidelity, manually monitored touchpoints with your customers.
π Leverage Expertise: Use latest, best performing outbound copy/call scripts from Aspiro or customise to create your own.
Step 4- Rinse and Repeat till you strike GOLD!
Prune customer segments with high fricton to buy. Don't set yourself for failure by targeting vague markets.
π Log & Rate Conversations on problem validation and buying intent.
π Frame your Positioning and Messaging that sets you up for customers with highest buying potential.
π Identify Buying Roles: Understand buying roles of different personas and plan how to cater to their goals/KPIs.
# Why Aspiro?
We built Aspiro for founders to...
Early stage B2B founders are best positioned to evangelize their product.
Yet, it is extremely difficult for founders at all stages to find, close and retain customers.
In reality, B2B sales is more logic-driven than perceived.
#1 Identify repeatable customer patterns to easily find more of them
Navigate towards your Ideal Customer Profile by testing every sales assumption. Settle on an ICP where every buyer buys in a similar manner.
#2 Shorten customer feedback loops from weeks to days
Quickly invalidate the wrong customer types. Find the ones with highest severity of pain points that your product can solve.
#3 Replace technical jargons with buyer-centric messaging
Articulate your offerings for impact. Make buyers feel theyβre the ones buying instead of looking at you like a pushy seller.
#4 Combine your market insights with time-tested sales techniques
Leverage your unique founder strengths and subject matter expertise to sharpen product positioning.
#5 Maintain a single source of truth for your early stage customer progress
Revenue is only a lagging success metric, predictable customer pull is a leading one. Keep teammates & investors in-sync as you iterate to refine your customer insights, find initial customers, and set the foundation to scale outbound sales to >$1m.
π€ Figure out your Unique Sales Approach
30 mins weekly check-ins to course correct & short-circuit towards your initial customers
π€ Build Sell in Public
Share your progress. Build trust with investors and align better with your team.
Start today at
$1,499 $999/month
Get into Founder Mode today!
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