Find B2B Customers that pay Eagerly and Repeatably, with Founder-led Sales
Replace random GTM acts and warm connects with sales experiments. Get in front of the right customers within 8-12 weeks.
# Problem Statement
Founder-led Sales
is a multivariate problem
is not a black box
is a search for repeatability
is a multivariate problem
is not a black box
is a search for repeatability
Early stage B2B founders are best positioned to evangelize their product.
Yet, it is extremely difficult for founders at all stages to find, close and retain customers.
In reality, B2B sales is more logic-driven than perceived.
# Product
How does it work?
Step 1 Define your Customer Profiles (CPs)
Describe where you find your potential customers by creating Customer Profiles (CPs).
π Segment your CPs using attributes such as Industries, Verticals, Company Size etc.
π Create Buyer Personas within each CP.
π Refine your target segments by determining who fits your ideal CP and who doesnβt.
π Get actionable feedback on the quality of your CPs.
Step 2- Identify Highly Relevant Leads
Now that you have defined your Customer Profiles (CPs), identify leads that belong to them.
π Get Precise: Shift from pursuing 1000s of irrelevant leads to handpicking highly relevant leads in your CP.
π Enrich Map leads to different segments inside your CP
π Import leads from CRM, CSV file(s) or create from scratch
Step 3- Run Campaigns to Validate CP Assumptions
Sharpen your Customer Profile (CP) by eliminating irrelevant segments, using a Campaign. Reach towards your ideal customer profile (ICP) inevitably.
π Battle-Test your Assumptions: Validate up to 2 CP attributes at a time.
π Stay Close to your Buyers: Retain your founder touch by manually connecting with your ICP.
π Leverage Expertise: Use proven copy/scripts from Aspiro or customise to create your own scripts.
Step 4- Rinse and Repeat till you strike GOLD!
Analyse and re-run campaigns until your CP has high buying potential.
π Log & Rate Conversations: Rate conversations on problem validation and buying intent.
π Identify Winning Cohorts: Prune cohorts with Low Buying Potential and double-down on cohorts with High Buying Potential.
π Quantify Buying Potential: Track buying potential over different campaigns within your CP.
π Identify Buying Roles: Understand buying roles of different personas and learn how to cater to their goals.
# Use Case
We built Aspiro for founders to...
#1 Identify repeatable customer patterns to easily find more of them
Navigate towards your Ideal Customer Profile by testing every sales assumption. Settle on an ICP where every buyer buys in a similar manner.
#2 Shorten customer feedback loops from weeks to days
Quickly invalidate the wrong customer types. Find the ones with highest severity of pain points that your product can solve.
#3 Replace technical jargons with buyer-centric messaging
Articulate your offerings for impact. Make buyers feel theyβre the ones buying instead of looking at you like a pushy seller.
#4 Combine your market insights with time-tested sales techniques
Leverage your unique founder strengths and subject matter expertise to sharpen product positioning.
#5 Maintain a single source of truth for your early stage customer progress
Revenue is only a lagging success metric, predictable customer pull is a leading one. Keep teammates & investors in-sync as you iterate to refine your customer insights, find initial customers, and set the foundation to scale outbound sales to >$1m.
π€ Untangle your GTM
Additionally, get 30 mins bi-weekly check-ins with our founders to course correct based on your product usage and stage.
π€ Build Sell in Public
Share your progress. Build trust with investors, align better with your team, and be transparent with your audience.
Start today at
$999 $499/month
Turn your GTM from Unstructured to
Predictable
Repeatable
Scalable
Predictable
Repeatable
Scalable
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